Biban Smart Assistant

The “Smart Assistant” is an innovative technical solution based on artificial intelligence technologies, developed to support entrepreneurs and visitors of Biban 25 by providing an instant interactive channel that facilitates access to information and enhances the visitor experience within the event. This solution was developed to address challenges related to the high volume of inquiries, difficulty in quickly accessing information, and pressure on support desks, by offering a digital support service available around the clock.

The assistant provides an interactive conversational experience in natural language, enabling users to explore speakers, learn about their specialties and schedules, and view updated theater and activity agendas. It also allows users to inquire about any activity to obtain details such as time, location, and content. In addition, users can add preferred events directly to their personal calendars, helping them organize their day efficiently. The assistant operates continuously throughout the event, delivering instant and seamless responses to inquiries.

The solution achieved a significant operational impact by handling more than 3,000 questions per day during the event period (4 days), with an accuracy rate of 93.4%. It served more than 7,200 application users, including over 1,000 active users of the smart assistant. This contributed to reducing pressure on on-site support desks, accelerating response times, and improving the efficiency of handling repetitive inquiries, along with continuous improvement of responses where data was initially unavailable.

The implementation of the smart assistant had a direct impact on improving the beneficiary experience by facilitating access to information, reducing waiting time, and providing instant, continuous support 24/7, making the visitor journey more clear and seamless. It also contributed to improving operational efficiency by reducing the need for support representatives and redirecting human resources toward higher-value tasks.

At the economic and technical level, the solution supported the adoption of emerging technologies and enhanced digital transformation. It also showcased the use of artificial intelligence in serving entrepreneurs and visitors, reflecting the readiness of the technical environment. The solution was implemented at an estimated value of SAR 200,000.